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This web site montrealbaseballproject.com states the following, "Root for the Home Team." We noticed that the website also said " Bring Major League Baseball back to Montreal." It also said " With a metropolitan area population of nearly 4 million people, Montreal is currently the largest North American city without a baseball franchise. Montreal Baseball Project seeks to build upon the recent groundswell of demand for baseball in Montreal and deliver a team back to the community. STATEMENT BY MONTREAL BASEBALL PROJECT ON MEETING WITH MAYOR VALERIE PLANTE." The header had Montreal Baseball Project as the highest ranking optimized keyword. It is followed by Warren Cromartie, Projet Baseball Montreal, and mbp which isn't as ranked as highly as Montreal Baseball Project. The next words montrealbaseballproject.com used was pbm. mtlbp was included but might not be viewed by search engines.